Optimizing B2B websites means to Lead Generation and developing effective Business Websites which can focus on high leads. Leads means potential to create sales of any product and services or interest by customers. B2B business can attract high potential leads based on their best responsive theme on design,layout of websites.

 Kristaara is an B2B Business website platform which all Digital Marketing Companies to targeted high and categories of product and services to relevant industry.  B2B(Business to Business) websites means applying SEO On-Page techniques to rank higher in SEPR(Search Engine Result Page).

Digital Marketing helps to grow any kind of business digitally to worldwide. And Lead Generation in digital Marketing means to converts customers into potential leads to sales or interested Buyers. There are formulas for Lead Generations like filling up Sign up enquiry form, Call and conversion, attractive comments and many more. And Digital Marketing is helping any kind of B2B Business to grow and get famous from any potential leads.

 Digital Marketing agency or companies have to understand the strategies to aim how to gain leads. Customers Buyer decision are the important factors for any leads. Customers all the main element in the lead Generation process.  We have also know how lead generation is involved in all digital Marketing Process.

Buyer Decision is the funnel where Buyer journey or decisions works likewise how it take to final Lead Generation process.  

Buyer Decision Process:

1. Awareness: Awareness creates brand promotion or any product is being introduced. This is the first state where the product is being popularized.
2. Consideration:  This is the 2^nd Stages where buyers understands all his problems and tries to accepts.
3. Decision: Final and last stage is buyer’s decision process where buyer finally buys the product.

Factors affecting optimizing B2B Websites for Lead Generation:

• Attracting Leads: Attracting leads means bring or creating leads or sales of product or services. Ex Travel package of Hampi Historial were being booked from website. So this process is know as Lead Generation. Lead Generation will increase conversion rates on B2B websites getting organic traffic).
• Mobile Friendly and Responsiveness Design: Mobile friendly and responsiveness design is proper layout design where it show same sizes at all devices.
• B2B Websites For Indexing: Indexing is a process where all websites can it ranked top in Search results easily.  
• Site Navigation: Site Navigation is process the site can easily be navigates or traced with Navigational Bar or the menu tap with breadcrumps.
• Call for Action: The Call for Action means that where customers take the takes the steps like call, booknow, and more. It can be any demand something in order to achieve any goal.