Categories of Digital Marketing
Digital Marketing has become new trend in modern way of Marketing. Digital Marketing is main form of online marketing using internet. Digital Marketing helping all industry to grow and get ultimate revenue. The Categories in Digital Marketing helps divide segments in all Digital Marketing to specially focuses in all. Digital Marketing can be applied to all industry so it does not fall under any industry. We can use different types of categories of Digital Marketing but it depend on the of business. Kristaara helps all to find best Digital Marketing companies listed in their website itself. They focuses on all categories of Digital Marketing very efficiently.
The categories or component which focuses on the Digital Marketing concepts are:
1. SEO (Search Engine Optimization)
Search Engine Optimization is a process to increase website’s ranking in SERP(Search Engine Result Page) organically. It is always recommended to be on the top 10 results. SEO helps to improve website visibility. SEO is divided into two parts On-page SEO and Off page SEO. It generally has high volume organic traffic; finally indexes the site with SEO on page techniques. Again On page SEO is help the website build strong backlinks and high rank in SERP.
2.SMM (Social Media Marketing)-
SMM is one way to promote contents on Social Media sites. Social Media Platforms includes like Facebook,Instagram,Twitter,Linkedin,and more. The post can also be boosted or ad campaigns and write organic post on Social Media. Facebook and Instagram are both very popular; where we can do post publish content and images. More we gets like comment and share of the post then the more organic reach of the page that means Engagements. More there are likes and comments on each and every posts on Social Media then page view increases. Beside the organic traffic there another that known as paid forms of advertisements or PPC.
3. SEM (Search Engine Marketing)-
Search Engine Marketing helps MNC or companies to make their brand aware or advertise of their product and services on Social Media. SEM combines both SEO and PPC concepts.
4. Content Marketing –
Content Marketing actually is main for unique content of all websites. Like blogging and any website content. Everybody knows that “Content is king”. Content Marketing is building strategy with original content for website. Example Blog is one form of content. CRM (Content Relationship Management) is tool or software used by management for content marketing.
5. Email Marketing-
Email Marketing is an electronic mode of communication through using electronic mail likewise gmail,yohoo mail,rediffmail are send to people all over the world to connect with eachother. Email is send to both personal and commercial purpose of communication. It builds good CRM tools with customers where it used by E-commerce brand to popularized their good and services online. They send emails with Introduction mail to customers. For instance Email marketing tool used like Mailchamps.
6. Pay per click-
Pay per click(PPC) is also known as Google Ads. They are paid form of advertisements in SERP on the top search. One can run ad campaigns using Google Ads like Banner ads or display ads. According to relevant content they are shown or displayed of any products of websites. For example Nike.com is giving display ad on 10 off of flat discount on sports shoes during Diwali.
7. Mobile Marketing-
Mobile Marketing is one way of Online Marketing advertising on electronic devices like Mobile phone, tablet , desktop all kind of mobile devices. SMM or social media ad used in mobile marketing also.
8. Affiliate Marketing-
Affiliate Marketing is process of Indirect Marketing using third party or publishers. Publishers can promote ecommerce sites affiliated links; if they can sell any products or services from that links then earn a commission from the company behalf. Example – Mytra.com is building affiliate links to third party or publishers like sell fashion wear for both men and women.
Conclusion
So these are categories all of Digital Marketing which can be applied to all industries. More points to be explored on Future. Kristaara has discovered some basics ideas on the of Digital Marketing. Beside there are other principles which are yet to known.
